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I'm a writer and creative director. I make things, collect books, write fiction and don't understand Zen. I'm Vegan.

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The Commodification of Yoga

Is yoga becoming just another consumption machine?

It’s a booming business to be sure as new brands pop up at an amazing rate. So what does this mean for yoga?

Will it get usurped by consumerism and lose it’s way in the process?

Or, is the commodification a good thing—a way to widen the audience, increase awareness and grow? Certainly the mainstreaming of yoga can lead to awareness as Oprah and other national sources have put an important light on the health and well-being benefits of yoga.

Others have suggested that the growth will lead to a watering down or stripping away of essential elements that make yoga what it is. At some point is yoga nothing more than another form of exercise akin to Pilates or Kickboxing? That remains to be seen.

Read the post I wrote for Elephant Journal about this topic. Below is an excerpt:

The Luster of Lack

Check out this article I wrote for Elephant Journal on the Buddhist notion of dukkha, the sense of lack and our collective obsession with buying and having stuff.

Here’s an excerpt:

With all due respect to René Descartes, I think a more accurate characterization of the modern human condition is not his famous, “I think therefore I am,” but rather “I lack therefore I am.” Who we are, or who we think we are, has become inextricably linked to the things we buy and the brands we affiliate with as what we project outward into society is reflected back to us as a form of self validation. This is how we really know who we are.

As a result, we’ve become a society obsessed with stuff. We buy stuff, we buy more stuff and then when we run out of room for the stuff we have, we rent space so we can store the extra stuff. As a result, Self Storage has become one of the fastest growing industries in the United States.

Happy reading.

marty_brand

You Too Can Be An Innovator

I’ve always loved the way Marty Neumeier thinks. ZAG is still my favorite book on brands. Now, Marty has a DVD available with his famous Innovation Workshop on it. This should be fantastic.

Plus, the Tool Kit includes a copy of his most recent book, The Designful Company which is also a really good read.