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I'm a writer and creative director. I make things, collect books, write fiction and don't understand Zen. I'm Vegan.

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The Commodification of Yoga

Is yoga becoming just another consumption machine?

It’s a booming business to be sure as new brands pop up at an amazing rate. So what does this mean for yoga?

Will it get usurped by consumerism and lose it’s way in the process?

Or, is the commodification a good thing—a way to widen the audience, increase awareness and grow? Certainly the mainstreaming of yoga can lead to awareness as Oprah and other national sources have put an important light on the health and well-being benefits of yoga.

Others have suggested that the growth will lead to a watering down or stripping away of essential elements that make yoga what it is. At some point is yoga nothing more than another form of exercise akin to Pilates or Kickboxing? That remains to be seen.

Read the post I wrote for Elephant Journal about this topic. Below is an excerpt:

Pizza or Vegan? A New Post Over At Elephant Journal

I’ve got a new post over at Elephant Journal about my struggle with giving up pizza. It’s my one big, cheesy, saucy, yummy hurdle on the road to being Vegan.

Here’s an excerpt:

I’ve been vegetarian for a couple of years now. I slowly let a vast array of meats fall away as I settled nicely into the very comfortable dairy and eggs only category (octo-lavo-something or other, right?). That was fine for a while. But alas, I now feel a tug toward the next step and find myself faced with the toughest food choice ever: Vegan or pizza?

bedside

Preparation Is Overrated

I heard a term recently that struck me. In a podcast by Gil Fronsdal, primary teacher at the Insight Meditation Center in Redwood City, California, he referred to a phenomenon in the spiritual publishing industry known as Bed Stand Buddhists. It seems that there is a sizable number of people out there who love to read about Buddhism, who love the way the literature, whether it’s one of the Sutras or contemporary writings, makes them feel. There is a sense of peace found in the writings, but this is as far as they go. Bed Stand Buddhists never take the big next step which is from bed to cushion.

Maybe the reason this struck me so much is that I am desperate to apply and actively engage in my practice – both on the yoga mat and on the cushion with my meditation practice. However, I love books, love the intellectual challenges of philosophy and various spiritual writings and if I’m not vigilant about things I could easily succumb to the lure of purely intellectual exercises at the expense of what matters most: engaged practice.

Discover Kirtan

Among yoga people, Kirtan–which is a mantra or chant based call and response style of music–is immensely popular. And, if you’ve ever been to a yoga class, unless you were at one of those ultra-hip modern flavored yoga classes with reggae and finger food, you’ve probably heard Kirtan at some point.

There are some amazing artists (Jai Uttal, Krishna Das) in this genre. But of the major Kirtan performers, David Newman (aka Durga Das) is my favorite.

Newman’s most recent album is wonderfully accessible and beautifully recorded, the voices are incredible and the songs will having you singing them even off the mat.

Give this record a listen.

The Self is Everywhere

I love this passage from the Isha Upanishad on the infinite nature of the Self, of mind and consciousness.

The Self is everywhere. Bright is the self,
Indivisible, untouched by sin, wise,
Immanent and transcendent. He it is
Who holds the cosmos together. [Isha, 8]

This is about our non-locality, our pervasiveness throughout the All and our role in the creation of the All. Or, as it has also been written: Tat Tvam Asi.

Attending to Dust-Clouds

There is a great quote by William James at the beginning of Dark Lore, Volume 1 that reads,

Round about the accredited and orderly facts of every science there ever floats a sort of dust-cloud of exceptional observations, of occurrences minute and irregular and seldom met with, which it always proves more easy to ignore than to attend to.

As I finish up with Entangled Minds by Dean Radin and launch into In Search of the Miraculous by P.D. Ouspensky, I can’t help but feel the timeliness of this statement as it bears down on me.

There is so much we don’t, can’t and won’t understand, not in lifetimes. These questions aren’t answered by religions, or science or philosophers but can only be answered I believe from within. To quote Swami Vivekananda,

The goal of mankind is knowledge … Now this knowledge is inherent in man. No knowledge comes from outside: it is all inside. What we say a man ‘knows’, should, in strict psychological language, be what he ‘discovers’ or ‘unveils’; what man ‘learns’ is really what he discovers by taking the cover off his own soul, which is a mine of infinite knowledge.

In other words, knowledge, knowing, learning is really a form of remembering.

This is about gnosis, knowledge of self and deep understanding that transcends books. The most important things we can learn, we already posses if we could all only remember where we left them.