Is yoga becoming just another consumption machine?
It’s a booming business to be sure as new brands pop up at an amazing rate. So what does this mean for yoga?
Will it get usurped by consumerism and lose it’s way in the process?
Or, is the commodification a good thing—a way to widen the audience, increase awareness and grow? Certainly the mainstreaming of yoga can lead to awareness as Oprah and other national sources have put an important light on the health and well-being benefits of yoga.
Others have suggested that the growth will lead to a watering down or stripping away of essential elements that make yoga what it is. At some point is yoga nothing more than another form of exercise akin to Pilates or Kickboxing? That remains to be seen.
Read the post I wrote for Elephant Journal about this topic. Below is an excerpt: