Why? Why? Why? If you can’t convey excitement with words, give up. Don’t just throw an exclamation point at the end. You know what that is? It’s lazy. The words “One Week Only” are either exciting to someone, or they’re not. You could add a “Hurry” before the phrase. It might help a little. Some think ALL CAPS does the job.
That’s better to me than to use the low blow of language, the exclamation point.
It’s like the middle finger of punctuation saying “Fucking pay attention to me.” Which brings me to another option: cussing. I’d rather see f-bombs than exclamation points. Saying something is “fucking great” beats exclaiming it with what looks like an inverted letter i.
So I make this pledge: from here on out, no more exclamation points! Ok, no more after that last one. And if I’ve used them in past posts, my deepest apologies. Today is a new day, one free of renegade punctuation.
Let the excessive use of adjectives begin.
