Listen: Beautiful podcast about Zen & Art featuring John Daido Loori, Roshi.
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Not sure what to think about the new Lululemon campaign.
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Is yoga become just another consumption machine?
It’s a booming business to be sure as new brands pop up at an amazing rate. So what does this mean for yoga?
Will it get usurped by consumerism and lose it’s way in the process?
Or, is the commodification a good thing—a way to widen the audience, increase awareness and grow? Certainly the mainstreaming of yoga can lead to awareness as Oprah and other national sources have put an important light on the health and well-being benefits of yoga.
Others have suggested that the growth will lead to a watering down or stripping away of essential elements that make yoga what it is. At some point is yoga nothing more than another form of exercise akin to Pilates or Kickboxing? That remains to be seen.
Read the post I wrote for Elephant Journal about this topic. Below is an excerpt:
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I read over at The Worst Horse about a new show on TLC called The Food Buddha. The writers at The Worst Horse sum the show up pretty well with an emphatic, “Zzzzzzz.”
I have to agree with them.
Hey, I love food. I love Buddhism.
But, calling a guy who’s not a even a Buddhist The Food Buddha because he has a “Zen” like quality? What’s next, The Kitchen Christ, a show about a guy with a penchant for sandals who demystifies Middle Eastern cuisine over at Lifetime?
Yuck. 
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Just not a fan of the new lululemon advertising.
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